Our imagination is nothing more than a big mess. But this chaos is my favorite place to go. Like a closet, our ideas can be separated into sectors. Sectors that create systems to give purpose to every single thing in it – plus, the system itself looks beautiful in the end. Finding the right place for imagination is my passion! This is what excites me about being a graphic designer: giving meaning to creativity.
I turned this into a profession in 2020, coming from Brazil to Canada and starting a Graphic Design program. Since then, I've been working with branding and illustration for clients who want to do more for their visual identity. My mindset is to always treat each one of my projects as a special unique piece, as its application and meaning are also singular.
This is me. I'm Isabela, and translating ideas into the physical world is what I do.
